Know Your Courses: FINAL YEAR

CLA 403 – Business and Organisational Communication; 3 Units; Elective

This course deals with communication types and information flow in business/organisations. It focuses attention on the nature of organisations and emphasizes the principles and techniques of oral and written communication in business/organisations. The course is theory-and-practice oriented. (Course Material Not Available Yet; Textbooks Used in Previous Relevant Courses are Recommended)

CLA 404 – Print Media Production Techniques/Online Journalism; 3 Units; Required*

An overview of the various aspects of the print media (especially newspapers and magazines) – their contents and the process of editorial production. There will be an analysis of the various components and the basis for selection. The end product will be a complete specimen of a chosen print medium or specimens of chosen print media. (Course Material Not Available Yet; Textbooks Used in Previous Relevant Courses are Recommended)

CLA 405 – Broadcast Media Production Techniques; 3 Units; Elective

A study in conceptualization and development of the resulting concepts, from script to the screen or air, using appropriate broadcast media equipment. (Course Material Not Available Yet; Textbooks Used in Previous Relevant Courses are Recommended)

CLA 406 – Applied Communication and Language Arts – 3 Units; Elective

This is a study of the extent to which the various aspects of the Communication and Language Arts Programme have been, and could be, applied in the solution of current educational, political, social, interpersonal and international problems. (Course Material Not Available Yet; Textbooks Used in Previous Relevant Courses are Recommended)

CLA 407 – Group Communication Strategies; 3 Units; Elective

A study of effective strategies in group communication from the perspective of the Speech Communication discipline, with emphasis on practical application of theoretical concepts with the class as a group. (Course Material Not Available Yet; Textbooks Used in Previous Relevant Courses are Recommended)

CLA 408 – Governmental Public Relations; 3 Units; Elective

This course focuses attention on the role of public relations in politics in the three arms of government in a democratic state. It examines the difference between public relations and propaganda and discusses the role of the media houses in shaping public opinion about government officials and their image-making activities. (Course Material Not Available Yet; Textbooks Used in Previous Relevant Courses are Recommended)

CLA 409 – Rhetoric of Social Mobilization; 3 Units; Elective

A survey of the theories and principles underlying the rhetoric of social mobilization, with a critical examination of samples of social mobilization speeches in the Nigerian setting. (Course Material Not Available Yet; Textbooks Used in Previous Relevant Courses are Recommended)

CLA 410 – Essentials of Scholarly Writing; 3 Units; Required

A study of the bibliographic, stylistic and other literary devices appropriate to the writing of scholarly materials, such as books, reports and reviews, articles for certain learned journals, dissertations and doctoral theses. A review of selected research reports and publications with a view to identifying elements of scholarly writing. (Course Material Not Available Yet; Textbooks Used in Previous Relevant Courses are Recommended)

CLA 412 – Economics of Book Publishing – 3 Units; Elective

This course covers various issues such as: The Publisher as an entrepreneur and the range of his professional concerns within the market structure of the industry; Publishing in Nigeria – its size, turnover, capital investments; major markets and marketing strategies; Handling of royalties; the phenomenon of author-publisher conflicts and the problems they create for the publishing industry and encounter within it.(Course Material Not Available Yet; Textbooks Used in Previous Relevant Courses are Recommended)

CLA 413 – Features, Commentaries and Editorials; 3 Units; Elective

This course covers the correlation functions of the media, including editorials, features, commentaries, news analysis etc. It examines the purpose, form, style, and spirit of the editorial; types of editorials; and segments of the editorial. It provides practice in editorial and feature writing. (Course Material Not Available Yet; Textbooks Used in Previous Relevant Courses are Recommended)

CLA 414 – Development Communication; 3 Units; Required

This course deals with the role of communication in the development process. Attention will be given to the role of mass media vis-à-vis interpersonal networks, as well as to multi-media approach to communication in the development process. The course will also focus on the dynamics of development and the communication variables that influence development.(Course Material Not Available Yet; Textbooks Used in Previous Relevant Courses are Recommended)

CLA 415 – Project in Communication and Language Arts; 6 Units; Compulsory

Field and/or library research on an approved topic in the areas of Speech, Reading, Writing, Mass Communication, Applied Communications or Publishing.


NOTE: Students are encouraged to take CLA 404 and CLA 406. Also, you are required to only offer and pass courses whose units sum up to 60 units (Internal Courses – CLA) and 12 units (External Courses – Other departments) in both 300 level and 400 level.
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