Know Your Courses: PENULTIMATE YEAR

CLA 301 – Developmental Reading Skills; 3 Units; Compulsory
This course will consist of fairly advanced theories and exercises on various types of reading, with particular emphasis on flexible, inferential, critical and creative reading. Various patterns and sources of reading difficulties at College and University levels will be discussed, and current corrective procedures will be examined, both theoretically and practically.

Download Course Material Here: CLA 301 – Developmental Reading Skills

CLA 302 – Developmental Writing Skills; 3 Units; Compulsory
Designed to help students master the principles and techniques of effective writing and to acquire the practical skills involved in writing fairly long essays.

Download Course Material Here: CLA 302 – Developmental Writing Skills (Textbooks Used in Previous Relevant Courses are Recommended)

CLA 303 – Advertising Message Development; 3 Units; Elective
The course is designed to acquaint students with essential creative techniques conventionally employed by the copywriter and the graphic artist in developing advertising message. (Distinct Course Material Not Available; Textbooks Used in Previous Relevant Courses are Recommended)

CLA 304 – Situational Public Speaking; 3 Units; Required
This is a general course in public speaking. The forms and styles of speech appropriate to various occasions will be theoretically discussed and practically developed. Many speeches (written or recorded for various occasions) particularly those which illustrate how to persuade, inspire, entertain an audience, commemorate events, or contribute effectively to public debates, will be critically reviewed.

Download Course Material Here: CLA 304 – Situational Public Speaking (Textbooks Used in Previous Relevant Courses are Recommended)

CLA 307 – News Editing for Print Media; 2 Units; Elective
This course involves preparation of copy and other elementary desk work on newspapers and magazines, including news selection/evaluation, corrections of errors of facts and expression, condensation of news stories, headline writing, news display and page make-up. It also introduces students to desk-top editing. (Distinct Course Material Not Available; Textbooks Used in Previous Relevant Courses are Recommended)

CLA 308 – News Editing for Broadcast Media; 3 Units; Elective
A course in news writing and editing as communication arts, with emphasis on news selection and shaping for presentation on the broadcast media.

Download Course Material Here: CLA 308 – News Editing for Broadcast Media (Textbooks Used in Previous Relevant Courses are Recommended)

CLA 309 – Legal Aspects of Communication; 3 Units; Required
This course introduces students to Nigerian laws regarding defamation (libel and slander), contempt of court, seditious libel, copyright/piracy laws and other communication laws which often spell trouble for media establishments and journalists as well as recording companies and performing artistes.

Download Course Material Here: Freedom of Information ActCLA 309 – Legal Aspects of Communication

CLA 310 – Speech Criticism and Composition; 3 Units; Elective
A course of instruction aimed at developing students’ skills in speech criticism and composition, using various techniques and practical exercises. (Distinct Course Material Not Available; Textbooks Used in Previous Relevant Courses are Recommended)

CLA 311 – Corporate Public Relations; 2 Units; Elective
The course highlights the role of public relations in the management of corporate reputation. It focuses attention on corporate social responsibility in the regulatory environment of business today. It examines how corporate/media relations could be enhanced. (Distinct Course Material Not Available; Textbooks Used in Previous Relevant Courses are Recommended)

CLA 312 – Interpersonal Communication; 3 Units; Elective
A study of the nature and the latest theories of human speech interaction, and an extended analysis of the variables that impinge upon this process. Consideration of the principal outcomes of interpersonal communication. (Distinct Course Material Not Available; Textbooks Used in Previous Relevant Courses are Recommended)

CLA 313 – Sales Promotion; 3 Units; Elective
The course creates opportunities for students to demonstrate familiarity with the systems, operations and roles of sales promotion in the marketing mix. Emphasis is on the use of communication skills for sales promotion in the movement of goods and services from manufacturers, through existing distribution channels, to the end user. (Distinct Course Material Not Available; Textbooks Used in Previous Relevant Courses are Recommended)

CLA 317 – Introduction to Book Editing; 3 Units; Elective
The major editorial functions: List building, copy-editing and production editing, proof-reading. Use of copy-right materials, illustrations, etc. Editing and the Language Arts. Introduction to indexing techniques. (Distinct Course Material Not Available; Textbooks Used in Previous Relevant Courses are Recommended)

CLA 318 – Technical Report Writing and Presentation; 3 Units; Required
A survey of the principles and aspects of good technical report writing, with appropriate illustrations from a variety of technical reports.

Download Course Material Here: CLA 318 – Technical Report Writing; David Franke: Technical Writing; Technical Writing for Teams; Punctuation for Scientific and Technical Writing

CLA 319 – Ethics of Communication; 3 Units; Required*
The course seeks to provide knowledge and training in extra-legal principles and rules of conduct pertaining to the operations of the mass media in particular. It takes a critical look at the moral and normative strengths and weaknesses of the media and their adjuncts as they play their traditional roles in the society. (Distinct Course Material Not Available; Textbooks Used in Previous Relevant Courses are Recommended)

CLA 321 – Research Methods in Communication and Language Arts; 3 Units; Compulsory
A study of the methods of collecting and analysing data emanating from empirical and non-empirical research in various aspects of the Communication and Language Arts. (Course Material Not Available; Textbooks Used in Previous Relevant Courses are Recommended)